The OLB Group, Inc. is an e-commerce service provider that has software products and services designed to help businesses sell products over the internet. They offer two software products: ShopFast Direct Shopping DatabaseTM ("ShopFast DSD"), and ShopFast Profit CenterTM ("ShopFast PC"). Each of these software products enables the user of the software to create an internet website from which such user can sell products located on a database maintained by them.
Using a collection of software programs packaged together into what is known as a software suite, a store owner can create a customized website, according to the client's specifications, for the sale of products. The store owner can customize his site to include his logos, desired design layout, and any other desired features!

 

Overview

OLB Group, is a Commerce Service Provider that delivers fully outsourced private label shopping solutions to highly trafficked websites. They provide their clients with a seamless, end-to-end e-commerce solution, including site creation, hosting, transaction processing, order fulfillment, customer service, sales reporting, as well as a virtual inventory consisting of millions of name brand products from top selling categories on the Internet. Their private label shopping site is designed to maintain the unique look of feel of the Partner website, providing seamless e-commerce functionality that keeps users on the Partners shopping site at all times. Order fulfillment and customer service are also provided under the brand name of the Partner. OLB remains invisible to the user at all times. Their e-commerce platform also enables Partners to create their own online marketing promotions and to customize product content to meet the needs of online users.

 

History

OLB was incorporated in 1993, initially providing creative and marketing services, from concept to print, to Fortune 500, including AT&T, Lucent Technologies, Merrill Lynch, Lord Abbott, Rebock and Scholastic. The Company also developed and maintains a complex extranet/intranet infrastructure that allows Doremus, an Omnicom Communication subsidiary to provide its advertising services to 50 of the top financial institutions on a real time basis. In 1996, the Company began providing Internet and e-commerce services with the Playboy Enterprises Catalog Division, creating and hosting two e-commerce sites, Critics Choice Video and Collectors Choice Music. The Company has since developed a number of other branded e-commerce sites for Partnerss selling a variety of products including sporting goods, chocolates and cosmetics, and has since partnered with these companies, providing ongoing hosting and maintenance of their sites. Having gained extensive e-commerce experience with these businesses, OLB developed a new and unique business model in 1999 by creating a database of millions of products that gives added value to Partners operating websites.

 

ShopFast-PC

ShopFast-PC is a software suite. ShopFast-PC enables clients to create on its own a standard website pre-designed information for the sale of products from the OLB Database. The client may choose from a selection of pre-designed logos, design layouts, and color schemes for the website. Further, the client may personalize certain information on the website, by adding the client's name, slogan, and other information about the client.
As commerce site development costs continue to rise and content sites seek new ways to monetize their traffic, OLB's ShopFast DSD commerce platform enables companies to quickly establish a branded e-commerce website with minimal costs, leveraging their brand and site traffic to generate additional revenues and profits, and providing added value to customers.
They provide their customers with a fully functional e-commerce site which keeps the unique look and feel of the clients own site, and enables them to begin selling millions of products from the best selling categories on the Internet. They also provide all the tools and support needed to closely manage the program, in real time.

Categories

ShopFast DSD is a fully integrated e-commerce solution offering a wide variety of merchandise. The ShopFast DSD solution is offered as a multi-item inventory shopping service consisting of selected product categories. These products serve as virtual inventory that may be selected as product offerings for its e-commerce site, which they create to your specification. Each Partner has the ability to customize the content of its site to meet its own unique branding requirements. Based on the relationships established with the Company's product and service providers.

OLB is presently establishing relationships with additional suppliers that will enable the company to expand its product offerings into a number of new product categories which are top sellers on the Internet, including:
airline, hotel, train tickets and car rentals, prescription and non prescription drugs, gift baskets and more.

Each partner directly benefits from the economies of scale generated through on-line partnerships. In addition, by tracking general consumer behavior patterns for all sites, the company can provide personalized marketing to customize product offerings for repeat customers.

 

Branded Web Site

OLB provides companies with branded web sites. Partnering with traditional marketing companies, such as cataloguers, retailers, wholesalers and manufacturers, seeking to develop their Internet sales through a web site. (The "Suppliers").
They develop, operate, host and market advanced e-commerce retail web sites.
Many "Suppliers" need to establish an Internet presence in order to effectively compete in the marketplace, but have neither the resources nor the expertise to effectively operate and market an e-commerce retail web sites. Working together with OLB.COM, they are able to establish, maintain and market up-to-date, customized, commerce-enabled web sites, while avoiding high set-up costs and fees such as software maintenance and upgrades.
The ShopFast solution is equipped with the most advanced Internet commerce technology available to help "Suppliers" provide superior service to their customers. They provide "Suppliers" with a 24/7 global marketplace for the sale of their products, while at the same time allowing for instant price changes,evaluation of marketing campaigns, measurement of consumer product acceptance, and handling of customer service. Each ShopFast Web site is custom tailored to meet "Supplier's" needs.

Additionally, OLB.COM has developed a unique approach. They have taken advantage of relationships with " Suppliers" and are providing turnkey online private label stores. They are providing product content from "Suppliers" to "Direct Shopping Database/DSD partners". This multi inventory shopping service matches suppliers with traffic so that everyone benefits.

While the "Supplier" is responsible for driving traffic to the web site through their own marketing efforts, the ShopFast DSD creates an additional sales channel for the "Supplier", with no additional cost.

In five easy steps, that take less than five minutes, anyone is able able to open a store. Live service for the end user. .

OLB believes the ability to provide superior service and establish and maintain long-term relationships with end users depends largely on the level of customer service customer provided. As a result, they have dedicated significant resources to establish a fully automated and flexible customer service program which allow customers to contact dedicated customer service representatives. In all cases, customer service agents will have real time access to order information such as order status, order history, product and customer information from OLB's database.
OLB can offer custom service levels designed to match clients service level requirements. Presently, the service level objective is for 90% of all e-mails to be responded to within 24 hours.
The benefit of this approach to customer service for each Partner is a professionally managed program with true added value. The net result will be more satisfied consumers.

 

Security

Secure transactions for on-line commerce

OLB Group utilizes Internet security technology. This open platform allows privacy in a public domain for the Internet community. SSL encrypts anything passed between computers through the Internet. (Encryption is a means of disguising your credit card number or personal information.) For example, you can enter your credit card number on a secure hypertext transfer protocol (https) browser form and transmit the form over the Internet to a secure Netscape Commerce Server without risk of an intermediary obtaining your credit card number. The security features offered to protects commercial transactions, as well as
all other forms of communication, from misappropriation and fraud that could otherwise occur as information passes through Internet computers.

 

FAQ

Who are typical OLB customers?
Content sites, portals, ISP's and Fortune 1000 companies with high traffic but no e-commerce
functionality looking for a fully outsourced solution. Content sites, portals and Fortune 1000 companies who have some e-commerce in place but are looking
for either an additional channel or a better approach.
System Integrators and web developers who can provide added value to their customers or generate additional revenues by including e-commerce functionality in their offerings.
Existing brick & mortar companies who have inventory and fulfillment capability but do not wish to create and maintain an e-commerce site and infrastructure.
Corporate intranets.

How is OLB different from other CSP's?
We believe we offer a number of key advantages:
Time to market-we can create a customized site within days and have it fully operational in less than 2 weeks
Cost-we are the only CSP that does not charge a setup fee.
Flexibility-our platform is flexible which allows us to provide more customized solutions for Partners.
Pricing-we provide Partners with a price comparison feature which they can utilize if they wish to set prices for products or run promotions.
Payment processing-we can provide financial service companies with the ability to have their customers' accounts directly debited for payment.
Categories-we are about to introduce a Travel Category which will allow for airline and train tickets purchases, hotel reservations, and car rentals, which is the first of its kind amongst our competitors.
Experience-we have been providing e-commerce outsourcing services since 1996.

 

Who supplies the products within ShopFast DSD?
OLB has established strategic relationships with a number of Suppliers that will provide a diverse assortment of product categories and fulfill orders as well as provide real time product and order information. Most of our Suppliers fulfill products not only for other popular e-commerce websites, but for established "brick & mortar" companies as well. Each Supplier is selected with greatest of care.

 

What are the costs for the ShopFast commerce platform?
Our e-commerce software and services are provided at no cost. Instead, Partners share with OLB in the net profit from e-commerce transactions generated from the branded sites we will operate and maintain.

Net profit represents 50% of the profit generated by e-commerce transactions, after adjusting for all direct costs associated with the sale, including the cost of goods sold, customer service and credit card fees. Shipping and handling charges are paid by the e-commerce customer at the time of sale and are forwarded to our Suppliers by OLB in conjunction with the payment for products shipped.

 

Why will surfers shop on a Shopfast-powered site?
The OLB business model is designed to utilize the benefits of the Internet and e-commerce to provide superior value to e-commerce consumers. The Company believes that the complete ShopFast DSD solution offers its Partners' end users a number of benefits:

• Quality and selection from recognized brands
• Information-rich marketing
• Convenient and secure shopping experience
• Competitive prices
• Emphasis on customer service

ShopFast Presentation

 

Ecommerce Terminal

The Public eCommerce terminal
Employs distinctive thin form factor all-metal enclosures, and flat panel touch screens, our public interactive Internet terminal solutions provide robust and secure access to multimedia Internet services in public or private settings.

Key features

2.1-inch active matrix liquid crystal display, SVGA (800 x 600 pixels), with available 15-inch option (1024 x 768 pixels)

- Ruggedized touch screen
- 10/100-BaseT Ethernet option
- Camera for video mail or video conferencing
- Stereo sound, with volume control
- Hardware watchdog
- Internal AC-ready power supply
- Locking mechanism
- Windows XP operating system
- Client software option
- Optional keyboard and pointing device
- Optional Card, chip, and magnetic strip reader
- Numerous network interface types
- Optional hand set and hook switch

 

Terminal with keyboard and telephony options.

This terminal implements, hosts, and maintains customer-oriented e-commerce infrastructure for clients. The mission is to provide an integrated e-commerce, web browsing and telephony-based terminal solutions for public access, specializing in architecturally advanced design, ergonomics, and integration. OLB understands the most important and valuable features, and includes them in a packaged, rapidly deployable solution. From software to hardware, operations to maintenance, this full-service solution allows clients to build their e-business quickly and efficiently. OLB's custom e-commerce solution enhances any Company's need for unique product branding and specific functionality. These terminals are selected by leading e-commerce innovators to expand their brand projection and access the public with their on-line channel.

 

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Contact OLBG.OB

www.olb.com
Address:
The OLB Group, Inc.
1120 Avenue of The Americas,
Fourth Floor.
New York, NY 10036
Phone: 212-278-0900
Fax: 212-898-1248

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